CRM stands for Customer relationship management. It's a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships

with them. It's about understanding, anticipating and responding to customers' needs. It involves using technology to organize, automate, and synchronize business

processes. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has and reduce costs and increase profitability

by solidifying customer loyalty. CRM also means assisting an organization to enable its marketing departments to identify and target their best customers, manage

marketing campaigns and generate quality leads for the sales team by streamlining existing processes with the aim of improving customer satisfaction and maximizing

profits.
Why CRM?

The main goal of any business is to serve its customers in a better way. To know how to maximize your businesses potential, you need to know what your customers are

thinking. CRM helps the management and customer service staffs cope with customer concerns and issues. CRM systems are a great help to the management in deciding on

the future course of the company. CRM systems are also important to the top management because it provides crucial data like customer satisfaction and efficiency of

service by the sales team. The reports generated by CRM systems are also invaluable to your advertising and marketing planners, as they will be able to pinpoint which

ideas works and which do not. In short CRM helps to :
Increase customer retention
Increase company profits
Better serve the customer / increasing competitive advantage
Build and maintain a relationship with your customers, so that you know their current and future needs and can incorporate trends into your strategy.
Why CRM Fails?

Understanding your organization goals
Studying company budgets and provides best possible solution in your budget
Analyzing the benefits of each CRM decision
Mapping out business processes to SugarCRM,
Gap analysis
Workflow guidance
Assisting and guiding organizational change

 

Xanadu assists partners and customers to speed up CRM development and CRM implementation time.
Our focus is helping clients with CRM solutions & services and providing efficient and economic Business Solutions to our clients and to help their marketing team.

 

Sugar CRM is commercial Open Source Customer Relationship Management (CRM) software for companies of all sizes with rich functionality and intuitive user interface thereby enabling corporate to implement SugarCRM to expand their customer base.